Introduction

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INTRODUCTION

Effective writing gets results. That's the most important idea in this manual. Many people assume that the main purpose of writing is to convey information.

But effective writing does more than that. Behind the 'information' or 'facts', there is always something else that writers are trying to do.

They are trying to:

  • influence the way you see the world;
  • get you to believe something is true;
  • get you to do something, to make a decision; or
  • follow a set of procedures.

That 'something else' is what we call an idea or message.

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